For Ericsson, high-quality connectivity is what keeps the world moving, and delivering equitable access is key to helping people unlock their full potential.
Accelerated over the past year by COVID-19, rising mobile data consumption and increased smartphone usage are just some of the factors driving a stronger dependence on digital solutions among businesses across the Middle East and Africa (MEA). “We don’t believe we’re returning to pre-pandemic behaviors,” says Fadi Pharaon, President of Ericsson Middle East and Africa. “Over 80% of users say ICT helped them cope during lockdowns, which clearly shows that networks have become critical infrastructure.”
Experts agree that both individuals and organizations across industries will continue relying heavily on digital connectivity. Pharaon emphasizes that delivering high-quality network services remains at the core of Ericsson’s mission. “Our focus at Ericsson is to provide world-class networks that enable people to work, learn, and connect online at an unprecedented scale, while delivering an exceptional user experience,” he explains.
According to Pharaon, 5G networks play a vital role in extending connectivity to homes, offices, and communities across the region. “We believe 5G will be especially impactful in cities and rural areas where fiber is unavailable or too expensive to deploy,” he says.
However, 5G should not be viewed in isolation. Pharaon highlights its close relationship with AI, cloud, and edge computing technologies. “We already use AI in designing our software to enhance performance and reliability,” he explains. “Our vision is zero-touch networks—systems that become self-aware and can identify and resolve issues proactively.”
While faster data speeds are a defining feature of 5G, Pharaon notes that its real value lies in near-real-time monitoring of connected machines, sensors, and robots. Applied across key MEA sectors, this capability can significantly boost efficiency and profitability.
“Take ports, airports, or factories,” he says. “Automating port vehicles or production lines creates safer and more secure logistics. In airports, real-time data analytics can offer a clear operational overview, helping reduce operational delays and improve overall efficiency.”
As investment in 5G-powered solutions grows across both public and private sectors in the MEA region, Ericsson is already looking ahead. Pharaon reveals that early work on 6G including standardization and R&D is underway, with commercial deployment expected around 2030. “People may think that’s far away, but the foundations for 5G were laid more than a decade ago,” he points out.
As digital innovation continues to accelerate, ensuring equitable connectivity is essential so societies can fully participate in the global digital economy.
“Beyond infrastructure, our advice is to prioritize digital skills especially among school students,” Pharaon adds. Practicing what it advocates, Ericsson has partnered with global organizations to help connect schools worldwide, ensuring access to digital tools and quality learning resources.
