Tanmeyah, a subsidiary of EFG Holding, has announced a strategic partnership with AMAN Holding, a subsidiary of Raya Holding, to introduce new digital channels for loan disbursement and installment collection.
Tanmeyah–AMAN Holding partnership
Under the agreement, Tanmeyah will roll out digital solutions that allow customers to receive financing and repay installments more conveniently and flexibly. The initiative enables customers to access financing digitally while using AMAN’s nationwide retail network to settle payments, removing the need to visit Tanmeyah branches during working hours.
Jinu Johnson, CEO and managing director of Tanmeyah, said the collaboration supports the company’s broader strategy to digitize the entire customer journey, enhancing flexibility, convenience, and choice.
Hazem Moghazi, CEO of business and commercial affairs at AMAN Holding, highlighted that AMAN’s extensive digital infrastructure and retail presence will provide Tanmeyah customers with a secure, fast, and accessible payment experience. AMAN operates a nationwide network offering more than 2,000 financial services, processing over 2 million transactions daily for more than 30 million customers and 500,000 merchants.
Cashless financing initiatives
Last month, Tanmeyah partnered with TotalEnergies Marketing Egypt to improve access to vehicle-related operating expenses for ride-hailing drivers, including fuel, lubricants, and car wash services. The collaboration introduced a co-branded, cashless financing card developed by TotalEnergies’ mobility business and financed by Tanmeyah, enabling drivers to manage operating costs through flexible three-month repayment plans.
In December 2024, Tanmeyah launched “Stay Savvy,” a mobile financial inclusion and customer service hub aimed at improving financial literacy and accessibility across Egypt. A month earlier, the company obtained Payment Card Industry Data Security Standard (PCI DSS) certification.
Key background
Founded in 2009, Tanmeyah was acquired by EFG Holding in 2016. The company specializes in providing financing solutions to lower-income individuals and micro-enterprise owners with limited access to traditional funding.
Forbes ranking
Karim Awad, group CEO and chairman of EFG Holding, ranked 10th on Forbes Middle East’s Top 40 Asset Managers 2025 list.
